Aug. 13, 2026
Great product decisions begin with honest user research—not assumptions, leading questions, or polite answers. In Module 2, Episode 3 of our Product Management course, you’ll learn how to choose the right user research method for the question you need to answer. We break down qualitative vs. quantitative research, customer interviews, surveys, usability testing, and A/B testing—plus the limitations of each method. You’ll also discover how to write neutral, non-leading questions that uncover re